As a HC at a very small private school I banked 36k, rent-free coach/family housing, country club membership, free meals at the one diner in town (so I paid for other folks meals), hunting club membership, and at cost tires and anything else my vehicles needed. Butts in the stands percentage and a substantial percentage of athletic fundraisers. My kids tuition was paid, too... so not a terribly bad deal, other than having to live one hour from the closest Walmart/grocery store/barber. All told, compensation was probably pretty decent.
One and done though. The area was still, at that time, poorly dealing with integration 40+ years later